Evaluating Banking Performance Using the Balanced Scorecard From A Strategic perspective

Abstract

In order to evaluate the performance of an organization, an appropriate evaluation tool which is strategic to the organizations goals is required. Banks are key players in financial systems, and hence, major players in the economy of Iraq. Drawing from the tenets of the resource based view theory, and the perspectives of the balanced score card, this conceptual paper undertakes a review of scholarly works on the subject matter in order to propose a framework for addressing the role of balanced scorecard, moderated by bank size, in carrying out a performance evaluation with specific focus on the Iraqi banking industry. Aninvestigation into this subject matterwould be immenselyimportant for Iraq, and by extension, other Middle Eastern Countries which share similar business environment and socio-cultural affiliation with Iraq. Also, underpinned by the resource based view theory, the originality of this paper lies in its contribution to the development of improved theoretical, conceptual, and methodological reasoning for existing linkages between strategic applications of balancedscorecard in the performance evaluation of banking firms. This will aid in thereinforcementof the discussion in the extant literature.