تأثير التوجه الاستراتيجي في تطوير المنتجات الجديدة

Abstract

The aim of the research is to reveal the impact of strategic orientation (innovative strategic orientation, proactive strategic orientation and risk orientation) on new product development for business organizations. The research targeted the General Company for Textile and Leather Industries, one of the major companies affiliated to the Iraqi Ministry of Industry and Minerals. The research sample consisted of administrative leaders at the senior and middle management level. In order to achieve the objectives of the research and to verify the hypotheses was used descriptive analytical method, Therefore, a questionnaire was designed that included four main variables, which included twenty-four items that measure and reveal the impact of strategic Orientation (innovative and proactive orientation and risk orientation) on new product development and  using the Likert scale, the simple regression analysis and multiple regression method were used for statistical results. Data were analyzed using the Statistical Package for Social Sciences (SPSS) program to obtain statistical results. The research reached a number of conclusions and recommendations.