The Impact of Strategic Flexibility on Improving Productive Efficiency in the Gaza Electricity Distribution Corporation

strategic management

Abstract

This study aims at examining the impact of Strategic Flexibility on Improving Productive Efficiency on the Gaza Electricity Distribution Corporation. The researcher used the following strategic flexibility factors: (i) proactive flexibility, (ii) production flexibility, (iii) competitive flexibility, (iv) preventive flexibility, (v) corrective flexibility and (vi) capability flexibility. In addition, the researcher used the following Productive Efficiency factors: (i) personal competency, (ii) cognitive competency and (iii) performance competency.

The sample of this study consisted of (119) managers (i.e., heads of department) and senior managers (i.e., from unit directors up to the general director) in Gaza Electricity Distribution Corporation. To conduct this survey, the comprehensive survey method for the above-listed post holders has been used. The descriptive-analytical study was conducted by questionnaire on (119) employees, (119) of them responded (i.e., 100% response rate).

The Major Findings:

• Gaza Electricity Distribution Corporation applies Strategic Flexibility to a medium extent (63.7%). Also, Gaza Electricity Distribution Corporation achieves Productive Efficiency to a large extent (69.9%).
• There was a direct correlation with a statistical significance between Strategic Flexibility and its factors from one side and Productive Efficiency and its factors from the other side in Gaza Electricity Distribution Corporation.
• There was an impact with a statistical significance for the following Strategic Flexibility factors: (i) corrective flexibility and (ii) competitive flexibility on Productive Efficiency. These factors explained (57%) of total variation in Productive Efficiency.

The major recommendations:

• Developing a flexible strategic plan that considers the strengths and weaknesses of Gaza Electricity Distribution Corporation with the aim of maximising strengths and avoiding weaknesses.
• Paying considerable attention to the available strategic alternatives during the implementation of the strategic plan due to urgent changes in political and economical conditions in Gaza Strip.
• The importance of proactivity of strategic planning in Gaza Electricity Distribution Corporation and its implementation due to its ability to predict deficiencies, and responding to evolving changes in a prompt way.